We really should be asking what your Business priorities are, because that's where your marketing plan comes from. 

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• Do you need more business? More clients?

• Do you have enough clients but need more revenue?

• Do you have clients and revenue but are overwhelmed and need more time?

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All of these questions can help you define your marketing priorities. For example:

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(All of these assume you have your Foundation in place.)

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If you need more business and/or clients, I would make sure you:

• Are marketing to the right places

• Are maximizing your email marketing

• Have a brand that reflects your intended audience

• Are collecting and showcasing reviews and testimonials

• Increase your platform to cast you as an authority in your field

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If you have enough clients but need more revenue, I would probably tell you to:

• Consider raising your prices, especially for practitioners

• Develop other streams of income through downloads or group interactions

• Consider tiered pricing for your services

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If you have clients and revenue but are overwhelmed and need more time, I would say:

• Consider pulling back on promotions and upping your time on customer service

• Push out general information or FAQs to reduce the time you spend educating your clients

• Increase the effectiveness of your communications to reduce the time you spend with your clients

 

Part of what I consider when working with clients is what they naturally are inclined to do. If I have a client who hates Facebook, I will find other methods for them to get found (yes there are other ways). If I have a client who's business is primarily locally-based, I will try to work with them on branding and local marketing efforts.

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